“Knock on the wood honey to protect them from evil-eye:” A sociopragmatic analysis of English and Persian compliment response behavior of Iranian female language learners

Authors
Mozhgan Younesi
Hossein Talebzadeh
Kharazmi University
Abstract
Many studies on L1 and/or L2 pragmatic competence are constrained by universalist orientations towards sociopragmatics and overlook the idiosyncratic cultural scripts and schemas of underexplored languages and cultures. Particularly neglected is the complicating role of Iranian cultural schema of a (dis-)belief in the evil eye with regards to the speech act of complimenting (and responding to it); actually, the schema is hypothesized (Talebzadeh & Rajabi, in preparation; Younesi & Talebzadeh, 202) to pose intricate interactional challenges for both parties due to the possible interpretations of and (non-)verbal responses to compliments (as predominantly Face-Saving Acts versus potentially Face-Threatening Acts). Moreover, still unknown is the way these could confound EFL learners’ cross-cultural communications. To address these gaps, we present the second phase of a more comprehensive study of compliment response (CR) behaviors of Iranian respondents while checking the adequacy of our proposed model (inspired by Herber’s taxonomy). To qualitatively and quantitatively examine the CRs of fifteen proficient Iranian female learners of English, we initially collected the data using two sets of Discourse Completion Tasks (DCT) (in Persian and English) consisting of a variety of situations and variables (e.g., social distance and compliment topics). Then, follow-up semi-structured interviews were conducted to tap into the participants’ (non-)beliefs in the evil eye and its presupposed effects on their compliment exchanges. The findings underscore the adequacy of our modified model and the particularities of Iranian cultural schemas. Specifically, being a widespread belief, evil-eye is shown to play a pivotal role in formulating the responses to compliments through the selective application of CR types such as Cheshm-Zadan and Taarof in reaction to the compliments given (particularly those on family members or beloved ones) across both languages. The study concludes with a discussion of the findings with reference to the relevant literature and implications for intercultural communication, language education, and sociopragmatic research and practice.

Keywords
compliment speech act
compliment response strategies
evil eye
Herbert`s taxonomy
Sociopragmatics